Support the NSRI through the Woolworths MyDifference Programme Get back

Woolworths has launched MyDifference, its new loyalty programme that replaces MySchool MyVillage MyPlanet. It’s a simple, free way to support the causes you care about, like the National Sea Rescue Institute (NSRI), every time you shop.

By choosing the NSRI as your cause, you can help raise funds for our drowning prevention and rescue work at no cost to you. Every scan of your digital MyDifference card makes a difference.

Here’s how to support the NSRI:

1. Download the Woollies app.

2. Join MyDifference.

     - New customers: register on the app.

     - Existing Woolies customers: sign in to your profile.

3. Go to your Loyalty hub and tap ‘Causes’.

4. Select ‘Choose My Own’.

5. Search for National Sea Rescue Institute – NSRI.

6. Choose us before the selection window closes on 30 June 2026.

7. Scan your digital MyDifference card every time you shop at Woolworths.

It’s that easy to give back – and help save lives.

Why it matters

Every donation raised through MyDifference supports the NSRI’s mission to save lives on South African waters and teach children and adults how to stay safe around water. With your help, we can continue to expand our rescue services and prevention programmes – from our volunteer rescue crews to our survival swimming and water safety initiatives.

Join today and make a difference.

Click here to see Woolworths MyDifference FAQs.