Without the support of sponsors, donors and partners, the NSRI would not be able to continue its lifesaving and water-safety education work. We thank Paintsmiths, which came onboard last year, for their sponsorship of Pink Rescue Buoys and their donations from tins of paint sold.
Much like the NSRI, Paintsmiths has a long and proud history. The business started as a family-run chain of Midas Paint stores in the 1960s, amalgamating with Earthcote in the ’80s, and eventually evolving into Paintsmiths in the late ’90s.
The company’s partnership began in March 2021 with the launch of a new high-end quality product called Coastguard. Paintsmiths decided it would be the perfect mascot for its new association with the NSRI. For every 1 litre tin of paint sold by the 32 independently owned and managed stores across South Africa, Paintsmiths donates R1 to the NSRI. This initiative has raised approximately R30 000 for the NSRI so far.
“With its focus on people and its mandate of ‘saving lives, changing lives and creating futures’, we felt that the NSRI would be the perfect NGO for the Paintsmiths family to support,” says Debbie Pearce, who is based at Paintsmiths head office in Cape Town.
Much like the NSRI, Paintsmiths also has a deep and abiding care for the environment and is committed to giving back to the community. “Paintsmiths is extremely dedicated to protecting our environment, ensuring that we offer paint products that do not pollute our earth or seas in any way,” Debbie says. “We also believe strongly in positive marketing, where brand awareness goes hand in hand with the privilege of giving back to our communities, on a national and local level.
In addition to the ongoing donation drive, Paintsmiths also decided to dedicate its December ’21 /January ’22 public relations campaign to the NSRI. Each store got involved in raising funds to sponsor Pink Rescue Buoys – this drive culminated in 12 rescue buoys being sponsored for use in areas where they were needed around the country.
“The fact that our little contribution may result in saving a life is absolutely priceless for us as a group. We are honoured to be involved with the NSRI. Thank you for everything you do!” Debbie says.
We thank Debbie Pearce for coordinating this fundraising drive with such dedication across the 32 Paintsmiths stores, and to Paintsmiths, we give our gratitude for this great initiative.
“Having partners that support our services is essential to our mission,” says NSRI CEO Dr Cleeve Robertson. “Paintsmiths is just such a partner. Through their products and cause-marketing approach they’re directly assisting our operations and helping us to save lives.”
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