Ogilvy have excelled with a quirky and clever emergency number awareness campaign. The three radio spots, produced at no charge, remind people to use the number 112 to call for help from your cell phone.
The emergency number is operated by each of the cell phone companies and emergency calls are routed by their call centres to the relevant rescue service, including Sea Rescue.
A big thank you to Ogilvy for the concept and for making it happen. Thanks also to We Love Jam for recording it and Graham Merrill, the voice over artist – they all donated their time and expertise!