Advertising Industry salutes NSRI's 50 years

The advertising industry has created a stirring tribute to the volunteers of the NSRI to mark the 50th anniversary of the organisation.

Conceptualised by Ogilvy Cape Town and directed by Greg Gray of Romance Films, a powerful new TVC demonstrates the family sacrifices NSRI volunteers make every time they respond, without hesitation, to emergency calls. It shows a bride delivering a wedding speech about her absent father as he heads out into a stormy Cape ocean on a rescue mission. The narrative is backed by the emotive soundtrack of Birdy’s ‘People Help the People’.The NSRI has been an Ogilvy Cape Town pro bono client for many years and agency MD Luca Gallarelli is “proud of the film we’ve made but even prouder of the generosity of spirit shown by so many people across the industry who devoted their time and skill to the project for nothing”.He singles out Greg Gray of Romance Films, Ricky Boyd of Deliverance Post Productions, and Marc Algranti of Pulse Music, as “putting in above and beyond on this project” but says others donated props, lighting, vehicles, boats, casting services, specialized equipment and catering, among a multitude of things, as well as doing many hours of hard work.Gallarelli says the hope is that the TVC will inspire more public donations, which are the financial lifeblood of the NSRI, but the primary purpose was to pay a proper tribute to the unsung heroes from the past 50 years. “These are amazing, selfless and brave people who give up parts of their lives to save the lives of others and it’s really uplifting to see the way that key figures in our industry responded as they did to deliver this remarkable salute.”**The rights to free usage have been secured for one year and SA internet only. Thank you to all the artists who agreed to work at no charge on this project.OGILVY TEAMLuca Gallarelli - Managing DirectorPete Case – Chief Creative OfficerTseliso Rangaka – Executive Creative DirectorNic Wittenberg - Associate Executive Creative DirectorMike Martin – Creative DirectorKatie Mylrea – Art DirectorDale Winton – Copy WriterCathy Day – Head of BroadcastTammy Dent – Account ManagerROMANCE TEAM:Greg Gray - DirectorHelena Woodfine – Executive ProducerShannon McDougall – Production ManagerEDITING & POST PRODUCTION:Ricky Boyd Deliverance / editorPaula Raphael Deliverance / producerZeni Papu / post production supportDavid Oosthuizen / grade & onlineGraham Merrill / WELOVEJAM / sound engineer / final mixMusic broker / Marc Algranti / Pulse Music NYCASTING DIRECTOR:Cheryl Battersby – The Batt HouseTALENT:Roxanne Kalie / Agent Pursch Artistes (Daughter)Herschel Bennet / Agent Pursch Artistes (Father) Evan Fredericks (Groom) / Agent OzoneDylanne Powell (Bridesmaid) / DirectMark Collin Capes (Groom’s Father) / Agent 39 StepsMelody Ross (Bride’s Mother) / Agent Martez Model ManagementVeronica Daniels (Groom’s Mother) / Celebrities CastingEgan Vorster (Best Man) / Agent CandysWedding reception background extras : House of Fame and 39 StepsTALENT AGENTS:Pursch Artistes Ozone39 StepsHouse of FameMartez Model ManagementCandysCelebritiesCREW:Director of Photography: Paul Gilpin of Call a Crew1st Art Director: Nick Lorentz of RadicalCast Coordinator: Dylanne Powell of NautilusCAMERA DEPARTMENTCamera Operator Devin Toselli of KrewKutFocus Puller A: Jason Musgrave of Radical FocusPuller B: Willem EngelbrechtLoader: Matthew GoosenDIT OP: Eduardo De VeigaV.T.O: Anthony English NautilusSOUND DEPARTMENTSound Mixer: Jonathan ChilesGRIPS DEPARTMENTKey Grip / Safety Officer: Robbie Fivaz of NautilusBest Boy Grip: Siphenathi Mbunje of NautilusAssistant Grip Code 10: Lyal Filliess of NautilusGrip Trainee: Jody of NautilusRemote head Technician: Keegan Horn of RocksolidLIGHTING DEPARTMENTGaffer: Simon Francis of PulseBest Boy: Leon Harris of PulseSpark: Christopher Clarke of RadicalSpark Code 10: Marcel Mutombo of PulseGenerator Operator: Wellington Chawatama of PanaluxART DEPARTMENTArt Director: Chris Bass of Call a CrewProps: Robyn KnoxDrivers: Levi Mayanba and Peter HoffmanWARDROBE & MAKE-UPWardrobe Stylist: Sylvia Van Heerden of RadicalWardrobe Assistant: Emma GilpinMake Up Artist: Annette KeetMake Up & Hair: Assistant Caitlin SwartPRODUCTION SUPPORTPA: Ryan Truter of PulsePA: Alex LeeMedic: Michael Du Plooy Medic 8Cast Shuttle: Ebrahiema vd SchyffPost Production: DeliveranceUNIT & LOCATION LOGISTICS Gareth De Bruyn (Unit Manager) Kalvin Bezuidenhout (Unit Assistant) Justin Bezuidenhout (Unit Assistant)EQUIPMENT & SUPPLIER SPONSORHIP: Camera & Grips Equipment: Panavision Lighting Equipment: PanaluxGrips Equipment: Robbie FivazDIT: Eduardo Da VeigaSound - Jonathan ChilesStablised Head: Rocksolid RemotesUnit Gear and On Set Radios: Gareth de Breuyn / Unit & Location LogisticsTransport: The Van Cartel Sanitation: Sale’s Hire Catering: Hansen’sTRANSPORT DEPARTMENT:The Van CartelAvo OrangeTell ReidUnit & Location LogisticsCREWING AGENTS:Call A Crew JHB, KrewKut, Medic 8, Nautilus, Pulse, Radical CrewMARINE SUPPORT:Frog Squad Jimmy Fraser / Marine Coordinator Skipper / Andre JacquesON SET CATERING: Hansen’s Vikki & JoanCatering team leader : Elliot TsetsiCatering driver : Gift ChapapaCatering assistant : Shepi GqwaruCraft leader / driver : Stalin NdlovuCraftee : Augie NtambweCraftee : Didier NgomboCraftee : Freddy BagalwaKEY ART DEPARTMENT / WARDROBE & LOCATION SPONSORS / CONTRIBUTORS:Tint & Hue / Peter Hoffman / Wedding carWedding dress / Ilse Roux Bridal ShopAll additional wardrobe courtesy of Sylvia Van Heerden and Theatre & Film Costume HireWedding Cake/ Crystal Tier CakesWedding flowers / Mireille HuelinWedding reception supplies / Exquisite HiringHardy Hall / Marsh Memorial / wedding reception location021 Locations / Lisa MartinSHOOT INSURANCE SPONSORSHIPEstelle Giudici / CC&A Insurance BrokersClick here to watch - https://youtu.be/wLx8s4bCEoA