Sea Rescue’s free smartphone app, RSA Safetrx, is a great addition to the safety equipment of any small craft user. If you need help the app, which is available on Google Play and the Apple App store, sends your exact position to your emergency contacts.
This means that Sea Rescue can come straight to you. It literally takes the search out of Search and Rescue.
Ogilvy and Mather Cape Town have come up with an awareness campaign for Sea Rescue which draws attention to the importance of using Safetrx. At absolutely no cost to Sea Rescue.
A huge thank you to the team who put so much effort into the campaign, especially Mike Martin – Creative Director, Alison Hingle – Assoc Creative Director, Theo Klompje – Photographer, Merle Bennett – Head of Art Buying, Erika Staudacher – Head of Retouching, Gino Reagon – DTP Operator, Ryan Amory – Account Director, Rowan Eva – Business Director.
Nature isn’t always this kind. Get Safetrx, the free NSRI app that finds you in an emergency.