“Save yourself. Wear a lifejacket”

Sea Rescue has a fabulous new ad campaign produced pro bono by top ad agency Ogilvy. Cleverly using twins, the message is clear... to save yourself you must wear a lifejacket. A big thank you to the Ogilvy team for once again coming up with a brilliant idea to highlight this life or death issue.

Copywriter: Kate DesmaraisCopywriter: Guy LewisCreative Group Head:Jamie MietzCreative Group Head: Prabashan Pather