In concern for the ongoing problem of youth and child related drowning in South Africa, fast food brand King Pie has taken a proactive stance and together with The National Sea Rescue Institute’s WaterWise, will be embarking on the “Be A Hero” campaign from February through to April 2011. The campaign will target 30 schools across Gauteng, KZN and the Western Cape, and entails the teaching of CPR and water safety to youth.
The King Pie ‘Be a Hero’ campaign will make workshops accessible to target schools and teach core skills to try and develop a generation of sensible and capable water users. King Pie has donated R10 000.00 to facilitate the workshops, as well as another R10 000.00 to WaterWise for future educational initiatives.
The NSRI started the WaterWise initiative in 2005 as an educational arm of the institute to provide vital water safety education for South African children. They are taught how to stay safer round water, as well as what to do in an emergency, and how to start bystander CPR while they wait for an ambulance.
The leading pie brand will also take the campaign into King Pie stores by distributing serviettes featuring crucial WaterWise safety tips,.
“2011 is the year for Socially relevant and responsible marketing for King Pie” notes Jeanne Geldenhuys COO of King Pie. “The ‘Be a Hero’ campaign, will target a couple of key fundamentals, particularly Education and Community investment and advancement. This is an important part of what the King Pie Brand stands for”.