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This was shot at Long Beach in Kommetjie, and NSRI Kommetjie were on the water with JP. In fact, two of the rescue crew who helped treat JP on the day of the shark bite - were in the water with him during this filming.The advert was done probono by Ogilvy together with Michael Middleton, Peter Gird and cameraman Neil Webster, who mounted a camera on a body board and went into the water with JP. The right to use the music was donated personally by Jack Johnson.
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