Advertising Industry salutes NSRI’s 50 years

The advertising industry has created a stirring tribute to the volunteers of the NSRI to mark the 50th anniversary of the organisation. Conceptualised by Ogilvy Cape Town and directed by Greg Gray of Romance Films, a powerful new TVC demonstrates the family sacrifices NSRI volunteers make every time they respond, without hesitation, to emergency calls.


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A magical experience on your mobile phone

Thanks to Ogilvy Cape Town, NSRI today launched our first Facebook Canvas ad. Use your mobile phone to tap and tilt the advert and experience the new technology. Using the dramatic visuals of the NSRI SAFETRX ad material, Ogilvy Cape Town Executive Creative Director – Nicholas Wittenberg, Creative Director – Mike Martin and Art Director –


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Thank you Ogilvy:

Sea Rescue’s free smartphone app, RSA Safetrx, is a great addition to the safety equipment of any small craft user. If you need help the app, which is available on Google Play and the Apple App store, sends your exact position to your emergency contacts. This means that Sea Rescue can come straight to you. It literally takes


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Ogilvy Cape Town:

Ogilvy Cape Town, who do all our awareness campaigns at no charge, are busy with another clever idea … watch this space. Thank you to the Ogilvy Cape Town team of Photographer Theo Klompje; Creative Director Mike Martin and Account Manager Jonathan Reid-Ross who were on set in False Bay at 04h30 to shoot pictures


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Over 800 000 children are WaterWise:

The WaterWise billboard on the corner of Wale and Long streets.

A big thank you to Ogilvy Cape Town who have recognised our WaterWise Academy’s milestone of teaching over 800 000 children how to do CPR with this billboard that they designed at no charge. Also thanks to Tractor Outdoor who donated the space for free. Congratulations to our WaterWise Instructors on this amazing achievement!


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Emergency cell number 112

Ogilvy have excelled with a quirky and clever emergency number awareness campaign. The three radio spots, produced at no charge, remind people to use the number 112 to call for help from your cell phone. The emergency number is operated by each of the cell phone companies and emergency calls are routed by their call centres to the


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Orchids for Ogilvy, Velocity and NSRI:

The Saturday Star’s  Media and Marketing man, Brendan Seery, has given NSRI’s awareness advert, Sea fever, that is currently being shown on DSTV , a big thumbs up. In his weekly Orchids and Onions column, which is run in all of Independent Newspapers Saturday papers, Brendan says : “… it perfectly captures the lure of


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Sea Fever

Conceptualised by Ogilvy, Cape Town, and directed by Velocity’s Tristyn von Berg, NSRI’s ‘Sea Fever’ is a haunting and beautiful ode to our love of the Sea. Set to a reading of John Masefield’s 1901 poem ‘Sea Fever’, the ad explores the loving, complex and, at times, even religious relationship that South Africans have with


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Maggs on media

See the Maggs on media interview with NSRI spokesman Craig Lambinon and Ogilvy’s Perry Van Papendorp who talk about Sea Rescue’s public awareness campaign, promoting the wearing of life jackets, done at no charge to Sea Rescue by the agency.


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