We pursue every opportunity to engage in a dialogue with our donors, supporters, the media, beneficiaries, our volunteers, our staff, our suppliers and other emergency services within South Africa and around the world.
Our aim in any communication is to invite dialogue, in so doing we aim to turn any broadcast into a conversation. We report on every rescue effort through our spokesman who writes up a media release and gives interviews on request. We aim to report promptly, accurately, honestly and with discretion – always mindful of the privacy of the people we rescues. We aim to include all emergency services in our reports. We make a point of correcting any errors as quickly and widely as possible.
Our Sea Rescue magazine is published at no cost to us by The Publishing Partnership, we only pay for the cost of printing and postage. There are 3 issues a year which cover general interest stories, features on our crew and our programmes, recognition of some of our donors, announcements and feedback on events as well as an extensive letters page where readers have the opportunity to share their own thoughts and experiences. This magazine is posted to our 88 000 funders and is available at no charge online.
Social media provides an excellent opportunity for us to share information quickly and cost effectively. We have a wide following on Facebook, Twitter, Instagram and YouTube. Social media is unique in that it provides an opportunity for feedback and discussion. We embrace diverse opinion but we do not tolerate racism, bullying or hate speech, and have strong filters and monitoring to remove any offensive comments.
We outsource an outbound call centre and face to face promotions team who engage with the public daily. We record all feedback (positive and negative) as well as queries and aim to promptly pass them on to the relevant person who can take action.
Our CEO, directors and managers make an effort to visit stations and attend a wide range of functions during the year, again providing an opportunity to communicate.
Our stakeholders are valued and our CEO takes the time to personally communicate with any donor, supplier or service provider who might have negative or critical feedback.