NSRI is a unique charity in that our work is often front page news. The value that we offer to sponsors (who fund the cost of a specific boat) is naming rights of the rescue boat – effectively a floating billboard. The lifespan of a rescue boat is in the order of 11 years and each time the boat launches during a rescue the media report will say “NSRI Shelly Beach launched their 7.3m rigid inflatable Caltex Endeavor….”
For the month of January 2011, Newsclip media monitoring service reports that NSRI generated 216 print articles in newspapers and magazines. Newsclip calculate an approximate rand value based on the circulation of the newspaper and the placement of the story (e.g. front page) and for this specific month the value of print coverage is R3,852,918.75
To get a comparative picture over the recent holiday season these figures may interest you.
Broadcast (radio and TV) media:
Print (newspapers and magazines):
Our grateful thanks to Newsclip who have donated this media clipping service for many years. Their contribution allows us to report to our sponsors in a very tangible way.