Advertising Industry salutes NSRI’s 50 years

The advertising industry has created a stirring tribute to the volunteers of the NSRI to mark the 50th anniversary of the organisation.

Conceptualised by Ogilvy Cape Town and directed by Greg Gray of Romance Films, a powerful new TVC demonstrates the family sacrifices NSRI volunteers make every time they respond, without hesitation, to emergency calls. It shows a bride delivering a wedding speech about her absent father as he heads out into a stormy Cape ocean on a rescue mission. The narrative is backed by the emotive soundtrack of Birdy’s ‘People Help the People’.

The NSRI has been an Ogilvy Cape Town pro bono client for many years and agency MD Luca Gallarelli is “proud of the film we’ve made but even prouder of the generosity of spirit shown by so many people across the industry who devoted their time and skill to the project for nothing”.

He singles out Greg Gray of Romance Films, Ricky Boyd of Deliverance Post Productions, and Marc Algranti of Pulse Music, as “putting in above and beyond on this project” but says others donated props, lighting, vehicles, boats, casting services, specialized equipment and catering, among a multitude of things, as well as doing many hours of hard work.

Gallarelli says the hope is that the TVC will inspire more public donations, which are the financial lifeblood of the NSRI, but the primary purpose was to pay a proper tribute to the unsung heroes from the past 50 years. “These are amazing, selfless and brave people who give up parts of their lives to save the lives of others and it’s really uplifting to see the way that key figures in our industry responded as they did to deliver this remarkable salute.”

**The rights to free usage have been secured for one year and SA internet only.  Thank you to all the artists who agreed to work at no charge on this project.

Luca Gallarelli – Managing Director
Pete Case – Chief Creative Officer
Tseliso Rangaka – Executive Creative Director
Nic Wittenberg – Associate Executive Creative Director
Mike Martin – Creative Director
Katie Mylrea – Art Director
Dale Winton – Copy Writer
Cathy Day – Head of Broadcast
Tammy Dent – Account Manager

Greg Gray – Director
Helena Woodfine – Executive Producer
Shannon McDougall – Production Manager

Ricky Boyd Deliverance / editor
Paula Raphael Deliverance / producer
Zeni Papu / post production support
David Oosthuizen / grade & online
Graham Merrill / WELOVEJAM / sound engineer / final mix
Music broker / Marc Algranti / Pulse Music NY

Cheryl Battersby – The Batt House

Roxanne Kalie / Agent Pursch Artistes (Daughter)
Herschel Bennet / Agent Pursch Artistes (Father) Evan Fredericks (Groom) / Agent Ozone
Dylanne Powell (Bridesmaid) / Direct
Mark Collin Capes (Groom’s Father) / Agent 39 Steps
Melody Ross (Bride’s Mother) / Agent Martez Model Management
Veronica Daniels (Groom’s Mother) / Celebrities Casting
Egan Vorster (Best Man) / Agent Candys
Wedding reception background extras : House of Fame and 39 Steps

Pursch Artistes Ozone
39 Steps
House of Fame
Martez Model Management

Director of Photography: Paul Gilpin of Call a Crew
1st Art Director: Nick Lorentz of Radical
Cast Coordinator: Dylanne Powell of Nautilus

Camera Operator Devin Toselli of KrewKut
Focus Puller A: Jason Musgrave of Radical Focus
Puller B: Willem Engelbrecht
Loader: Matthew Goosen
DIT OP: Eduardo De Veiga
V.T.O: Anthony English Nautilus

Sound Mixer: Jonathan Chiles

Key Grip / Safety Officer: Robbie Fivaz of Nautilus
Best Boy Grip: Siphenathi Mbunje of Nautilus
Assistant Grip Code 10: Lyal Filliess of Nautilus
Grip Trainee: Jody of Nautilus
Remote head Technician: Keegan Horn of Rocksolid

Gaffer: Simon Francis of Pulse
Best Boy: Leon Harris of Pulse
Spark: Christopher Clarke of Radical
Spark Code 10: Marcel Mutombo of Pulse
Generator Operator: Wellington Chawatama of Panalux

Art Director: Chris Bass of Call a Crew
Props: Robyn Knox
Drivers: Levi Mayanba and Peter Hoffman

Wardrobe Stylist: Sylvia Van Heerden of Radical
Wardrobe Assistant: Emma Gilpin
Make Up Artist: Annette Keet
Make Up & Hair: Assistant Caitlin Swart

PA: Ryan Truter of Pulse
PA: Alex Lee
Medic: Michael Du Plooy Medic 8
Cast Shuttle: Ebrahiema vd Schyff
Post Production: Deliverance

UNIT & LOCATION LOGISTICS Gareth De Bruyn (Unit Manager) Kalvin Bezuidenhout (Unit Assistant) Justin Bezuidenhout (Unit Assistant)

EQUIPMENT & SUPPLIER SPONSORHIP: Camera & Grips Equipment: Panavision Lighting Equipment: Panalux
Grips Equipment: Robbie Fivaz
DIT: Eduardo Da Veiga
Sound – Jonathan Chiles
Stablised Head: Rocksolid Remotes
Unit Gear and On Set Radios: Gareth de Breuyn / Unit & Location Logistics
Transport: The Van Cartel Sanitation: Sale’s Hire Catering: Hansen’s

The Van Cartel
Avo Orange
Tell Reid
Unit & Location Logistics

Call A Crew JHB, KrewKut, Medic 8, Nautilus, Pulse, Radical Crew

Frog Squad Jimmy Fraser / Marine Coordinator Skipper / Andre Jacques

ON SET CATERING: Hansen’s Vikki & Joan
Catering team leader : Elliot Tsetsi
Catering driver : Gift Chapapa
Catering assistant : Shepi Gqwaru
Craft leader / driver : Stalin Ndlovu
Craftee : Augie Ntambwe
Craftee : Didier Ngombo
Craftee : Freddy Bagalwa

Tint & Hue / Peter Hoffman / Wedding car
Wedding dress / Ilse Roux Bridal Shop
All additional wardrobe courtesy of Sylvia Van Heerden and Theatre & Film Costume Hire
Wedding Cake/ Crystal Tier Cakes
Wedding flowers / Mireille Huelin
Wedding reception supplies / Exquisite Hiring
Hardy Hall / Marsh Memorial / wedding reception location
021 Locations / Lisa Martin

Estelle Giudici / CC&A Insurance Brokers

Click here to watch –


26 Responses to “Advertising Industry salutes NSRI’s 50 years”

  1. Rhine Barnes
    04. Sep, 2017 at 18:51 #

    Thank you Ogilvy and everyone involved with this production. This is the best one yet. For those of us who volunteer for the NSRI, this one has a special tug.
    It is organisations such as you who make it possible for us.

  2. Ben Crowther
    07. Sep, 2017 at 10:22 #

    Hi, This is great, except can’t watch it in Australia as it is blocked by WMG on copyright grounds. 🙁

  3. Susan Vivier
    16. Jan, 2018 at 17:14 #

    Fantastic,amaizing heart wrenching and the best I have seen. Well done to all. I have recorded it to keep and show to those who might have missed it.

    Thank you very much.

    There is so much right with the South African advertising industry. World class if not in a class of its own.

    Susan Vivier

  4. Tee
    17. Jan, 2018 at 12:58 #

    I’m in the media industry, and desensitized to most ads due to their lack of memorability, creativity and/or impact. In fact, my brain actually switches off and wanders when I’m not watching anything courtesy of my PVR.

    HOWEVER … this recognition of NSRI’s 50 years of service – and acknowledgement of the sacrifices these men and women endure as a result of their service – is all of that – and MORE!!

    CONGRATULATIONS to EVERYONE that played a part in conceptualizing this, and in bringing it to life.


    Yours in Media,
    Tee van Heerden

  5. Tshiamo
    23. Jan, 2018 at 01:20 #

    Can I please get the name of that soundtrack that plays in the background

    • meriel
      23. Jan, 2018 at 04:05 #

      Hello the song is People Help the People by Birdy

  6. Siya Masango
    23. Jan, 2018 at 03:09 #

    Hi Whats the name of the theme song Please!?

    • meriel
      23. Jan, 2018 at 04:04 #

      Hi the song is People help the people by Birdy

  7. Stephen Ritchie
    07. Feb, 2018 at 14:11 #

    great Ad……….and a stand up salute to those that risk their lives voluntarily for others at risk in the sea. God bless

  8. Naomi Nieberle
    18. Feb, 2018 at 11:08 #

    This must be one of the most beautifull ads on tv EVER!!!! I look at the individual faces and think…how clever these guys did the casting! I can never watch this ad without tears streaming down my face with emotion. Beyond awesome!This ad sure does pay tribute to the unselfish and dedicated service provided by the NSRI

  9. Zolani phakade
    20. Feb, 2018 at 14:01 #

    Oh man. Having worked with Mr Grey as an assistant director im so happy with his work here. This advert literally gives me tears. Like right now. how do one donate to this cause. Im honestly really really touched.

  10. Busisiwe Dube
    22. Feb, 2018 at 22:35 #

    I live literally thousands of kilometers away from Cape Town, but thanks to the advent of DSTV, I am able to access television content from across Africa.
    I am not able to contribute financially towards the noble and brave work that your organization so selflessly carries out on a daily basis. however I wanted to congratulate you on a well thought out and very well executed advert. It is a simple and moving tale and the cast did an exceptional job of conveying the emotions without over dramatizing. Well Done!!
    Busi – in Zimbabwe

    • Megan
      23. Feb, 2018 at 08:31 #

      Thank you Busi!

  11. Busisiwe Dube
    23. Feb, 2018 at 23:34 #

    you are welcome Megan,
    and thank you Birdy for the beautiful music…..ahhh, it just added to the magic!


  12. Nkululeko Mabi
    02. Mar, 2018 at 15:36 #

    Hi,just saw the ad for the first time today on Dstv,the best!!! I’m proud to be a seafarer today.Keep up the good work Nsri,you always watching over us!

    • meriel
      02. Mar, 2018 at 15:52 #

      Thank you Nkululeko

  13. Carolyn Sherwin
    13. Mar, 2018 at 14:41 #

    Probably the most emotive tv ad ever …..
    Well done to all, especially the amazing NSRI. As a struggling pensioner I am unable to contribute financially, but can send all best wishes.

    • NSRI
      13. Mar, 2018 at 19:36 #

      Thank you so much for the kind words and the good wishes

  14. Hein
    06. Apr, 2018 at 18:21 #

    One of the best ads and touching ads i have ever seen. Love love the ad. Gets me everytime I watch.

    • NSRI
      06. Apr, 2018 at 19:25 #

      Thanks Hein

  15. Michael Dibakwane
    09. Apr, 2018 at 21:29 #

    What an ad; the best I have ever seen. You have done justice to the men and women who sacrifice their lives and families for the sake of others. you have got my support.

    • NSRI
      10. Apr, 2018 at 22:17 #

      Thank you so much for the kind words

  16. Lyn v d Merwe
    11. Apr, 2018 at 14:37 #

    Congratulations all involved on an awesome ad. Reaches to the heart and does wonders for awareness of what’s on around us.

  17. mrs naidoo
    03. May, 2018 at 01:17 #

    Well done on a brilliant ad, it’s been years since i watched an ad thats worth watching,
    To everyone that contributed to this ad and more especially our hero’s at NSRI you will all recieve blessings in abundance!

    Please can you post your banking details here in comments
    Oh and by the way i love the theme song but cannot seem to find the lyrics to it

    • NSRI
      03. May, 2018 at 20:32 #

      Hello Mrs Naidoo – thank you for the kind words. The song is People Help the People by Birdy.

      The PBO number for the NSRI, that you are required to fill in on your Tax Return, is 130000028

      If you choose to pay by EFT, please send a proof of payment so that we are able to thank you and send you an official receipt. Natasha Lindeboom will be able to assist you on 021 434 4011 or

      Bank details:
      ABSA, Heerengracht
      Branch code: 506 009
      Account number: 1382480607
      Account holder: National Sea Rescue Institute
      Swift code: ABSA-ZA-JJ

      Cheques can be mailed to: NSRI, PO Box 154, Green Point 8051

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