Sea Rescue has a fabulous new ad campaign produced pro bono by top ad agency Ogilvy. Cleverly using twins, the message is clear… to save yourself you must wear a lifejacket. A big thank you to the Ogilvy team for once again coming up with a brilliant idea to highlight this life or death issue.
Copywriter: Kate Desmarais
Copywriter: Guy Lewis
Creative Group Head:Jamie Mietz
Creative Group Head: Prabashan Pather
WOW, brilliant idea – love the photography too.
Excellent ad. Well-done Ogilvy and everyone involved. You have done us proud.
Shoo, what a great idea. We owe them!
Really fabulous. Thank to all involved!